I didn't reply to this thread earlier, because I wanted to think about it. And yes, I do care about how I look. Am I vain? Maybe. Am I hot? I don't think so and I don't care, as long as I am hot to my husband . I really don't like the idea of looking "old." I guess I am lucky that everyone, on both sides of my family age well. I like wearing make up and I like looking nice in clothes, although more of my $ has been spent on sports oriented stuff lately... I do my nails and toenails, but I do this myself.
Part of looking good for me is tied up in being fit and healthy. It's really important to me. I see so many people my age resigned to obesity and ill health as a natural consequence of aging, including most of my friends. Fitness takes work and I find that most of the people I know don't want to do that kind of work.
I do a lot to keep my hair looking good, because it is awful. For years I permed it, and then I cut it all off. Now I want nice, straight chin length hair. I'm almost there, but it takes straightening, highlights, and learning how to use a flat iron to make it look the way I want it to. I'm getting some gray around the temples, so next time, more highlights.
I got Invisalign braces 4 years ago to fix the mistakes that my first set of braces didn't do 40 years ago. I was very self conscious of my teeth. Personally, I don't care that I have small b00bs, but I wish I looked better in certain clothing styles. I would never get implants, but I am friends with certain enhancing bra styles. I remember when my mom went from an A to a C as she aged, and she hated it!
I admit, I come from a culture where women "worked" at looking good. I don't see anything wrong with it. My husband takes the same pride in his appearance and is just as interested in buying clothes, etc. He even has more shoes than me...