yup, but I think they affect us more than we like to acknowledge.

I happened to think of a reality show I surfed into on tv one night, where the big challenge, and the chance to win a large cash prize, involved the woman (of a couple) cutting her hair in a pretty wild haircut. To begin with they were all gung-ho and rah-rah about this, but when the hairdresser was actually standing there with a shaver... 2 out of 3 refused. You could see that this went beyond a game and suddenly became very serious to them, and they got weepy and upset. Looks do matter a lot, to very many women.

But hey, I'd be happy to be told that this isn't a big issue.