yup, but I think they affect us more than we like to acknowledge.
I happened to think of a reality show I surfed into on tv one night, where the big challenge, and the chance to win a large cash prize, involved the woman (of a couple) cutting her hair in a pretty wild haircut. To begin with they were all gung-ho and rah-rah about this, but when the hairdresser was actually standing there with a shaver... 2 out of 3 refused. You could see that this went beyond a game and suddenly became very serious to them, and they got weepy and upset. Looks do matter a lot, to very many women.
But hey, I'd be happy to be told that this isn't a big issue.
Winter riding is much less about badassery and much more about bundle-uppery. - malkin
1995 Kona Cinder Cone commuterFrankenbike/Selle Italia SLR Lady Gel Flow
2008 white Nakamura Summit Custom mtb/Terry Falcon X
2000 Schwinn Fastback Comp road bike/Specialized Jett