Thanks Crew, good insights and perhaps these "friends" think of the bike shop where they bought the Surly as the LBS for where they ride their fat bikes. It is in a resort town where they have their second home and that is where they ride said bike. I just have a hard time when it is flaunted in my face - my issue Crankin, We have some great customers who don't own the Surly's - how can that be - hee, hee. Yet they do buy all sorts of other items from us and I appreciate each and every one of them. I have adjusted my attitude, AGAIN all because of you thoughtful fellow bike riders.