I know the shop I bought both of my bikes from will be pissed when I buy my next bike, because they only sell "boutique" brands that I am not interested in; hence my next purchase will not be there. We have sent them a lot of business, but they have a terrible reputation for being snobby. Mechanics are good, and we occasionally use them, but DH does most of the wrenching here.
I am seriously thinking of buying a Madone, after riding one on my tour. The other local shop, even closer, sells them. We have a long standing acquaintance with them, as DS worked there in HS. The owners are getting older and are slightly nuts (I think the woman has some kind of memory issue, based on recent conversations with her), but our friend bought a Project One bike there last year, because there's a new fitter/sales guy who he found to be excellent. I have bought some accessories there over the years, as they cater to a more all around riding population.
Sky king, I would be pissed, too, if I were you.