I can think of at least one guy I wouldn't mind seeing in white kit in the rain.... But... in general? Not so much!
I have a pair of lighter blue shorts I wear when it's really really hot in the summer. They stay fairly opaque when wet, show salty sweat stains way less than black, and don't absorb radiant heat from the sun at such an astounding and atrocious rate!
"There are only two ways to live your life: You can live as if nothing is a miracle; you can live as if everything is a miracle" - Albert Einstein
2012 Cinelli Gazzetta della Strada
2011 Scott Contessa Speedster 15
1993 Cannondale H600
1970s Western Flyer Cruiser