A toast!

[OakLeaf]

Well one company is going that route. Some of it is big-company advertising that references and makes fun of the typical macho b00b-centered beer advertising. More of what the article talks about is the focus-group-driven kind of thing - labels that are appealing to both sexes; tasting parties and beer pairing dinners; company-sponsored social groups meant to attract women, etc.

It's a pretty interesting read (and despite my being removed from "pop culture" in many ways, I enjoy music, movies and books [as well as beer ], and I usually read every issue of B*tch cover to cover).