A toast!

[OakLeaf]

The latest B*tch Magazine has an article about women and beer. Apparently in every culture that has a myth about beer, it was given by a goddess to the women of the culture - and women were the primary brewers until mediaeval times.

The piece also talks about how the marketing is finally starting to come around to recognize that women actually do drink beer.

The article isn't online ... but it's at your newsstand now.

[jobob]

The piece also talks about how the marketing is finally starting to come around to recognize that women actually do drink beer.

I'm almost afraid to ask, but ... how's this being recognized? Are we about to be treated to pink-labeled bottles of Miller Lite?

[OakLeaf]

Well one company is going that route. Some of it is big-company advertising that references and makes fun of the typical macho b00b-centered beer advertising. More of what the article talks about is the focus-group-driven kind of thing - labels that are appealing to both sexes; tasting parties and beer pairing dinners; company-sponsored social groups meant to attract women, etc.

It's a pretty interesting read (and despite my being removed from "pop culture" in many ways, I enjoy music, movies and books [as well as beer ], and I usually read every issue of B*tch cover to cover).

[Brandi]

I just got back from a trade show in Vegas. Don't like Vegas but saw good friends and got great jobs for next year!
I was so happy to see all the posts! And making it a tradition is a great idea!

[snapdragen]

OK -- I'm a little late. No pix of me, cameras steal your soul you know...

Pranqster in my AV glass.

[jobob]

'bout time.

[snapdragen]

'bout time.

I been bizzy.