Susan, your passion for what you do is the best advertisement, as are the many happy customer testimonials I've come across since joining this board. I can't count how many times I've read "just give them a call, they'll be able to tell you something about the cut or whether the sizes run big or small." And you go out of your way to provide products for women in all parts of the size spectrum. I cannot begin to tell you how rare and awesome that is.

Back to the OP: Fitness instructors are a special type of teacher, and the best teachers are able to communicate their passion for the material and for their students' ability to internalize and grow with the material. As for the image thing, we need to see more different types of role models.

JMHO