I agree with Mr. Silver that men are not as obsessed as those ads would have you believe. It's just a form of marketing and as with any marketing these companies are trying to create a need: in this case, by exploiting the insecurities of some. I still remember all those douche commercials from my childhood about that "not so fresh feeling." In jr. high, I made the mistake of using one of them. Yeow! Not good. The cleansing agent gave me a very unpleasant tingly/burning sensation and the perfumes gave me a rash. Never again.