oh, teawoman, not cheesy at all! i see giants in pink t-mobile regalia, and plenty of discovery bikes and even uspostal bikes. there's a specialized at my lbs right now with gerolsteiner colors/decals. i dont know if they have a quickstep, that would be cool. anyway, go for it. everything's cheesy to somebody, but just as many will like it as not. i like it, others hate it. we're a big ol' diverse world! dont pass it up!