I like my mtb tires with tubes at ~35-40 PSI.
I'll pump 'em up a bit more if I am riding on the road and/or I know the course is all hardpack. With tubeless, you can run even less air pressure for more traction.
If you look on the sidewall your tires should give you a recommended range. Other than that it's personal preference. One thing I learned early-on: if you are a 110lb woman don't let your 160lb boyfriend air up your mtb tires before a race--you'll be bouncing alll over the trail![]()