Another good point...
I agree with what everyone has already chimed in with - but wanted to add that you don't have to be a super cyclist and ride everywhere to make a difference. One short trip every once in a while still makes a difference. Most people are much more comfortable with the small step than the large one. And I agree that the "how to's" are very important - they were quite difficult for me when I started cycling - the what to wear, how to lock, etc. I would have loved a presentation like yours
Most days in life don't stand out, But life's about those days that will...