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  1. #1
    Join Date
    Jun 2002
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    Mrs. KnottedYet
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    8,983

    Ladies, any opinions on this?

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    Now, remember to stay calm. We don't want to push our limits or increase our adrenaline now.

    http://www.superiorbikes.eu/en/collection/mtb-lady/
    Custom Road bike ~ Mondonico Futura Legero
    Found on the road ~ Motobecane Mixte
    N+1 new bike ~ Salsa Vaya
    Commuter ~ Soma Buena Vista Mixte

    http://madeinusareviews.blogspot.com/

  2. #2
    Join Date
    May 2007
    Location
    Utah
    Posts
    548
    Smdh!

    <don't know why I can't get all-caps to stick>
    Last edited by BikeDutchess; 06-02-2015 at 09:02 PM.

  3. #3
    Join Date
    Dec 2005
    Location
    New Jersey
    Posts
    1,940
    Female cyclists do not generally need to push their limits, race against time and increase their adrenaline when riding rough downhill trails. They just want to enjoy the time spent in nature on the bike, and their expectations from the bike are completely diff erent than men's. They look mainly for safe, easy and, of course, stylish bikes that have good and natural handling

    I think I might throw up.....apparently these "guys" have never mt biked with women, especially those of us that race. ARRRRRRRRRRRRGGGGGGGGGGGHHHHHHHHHHH.

    I just read it again and got even more angry

  4. #4
    Join Date
    Jul 2005
    Location
    IL/FL
    Posts
    3,863
    Be nice to see their faces when this bites them square in the ***.

    Electra Townie 7D

  5. #5
    Join Date
    Sep 2006
    Location
    Oslo, Norway
    Posts
    4,083
    Quote Originally Posted by rocknrollgirl View Post
    Female cyclists do not generally need to push their limits, race against time and increase their adrenaline when riding rough downhill trails. They just want to enjoy the time spent in nature on the bike, and their expectations from the bike are completely diff erent than men's. They look mainly for safe, easy and, of course, stylish bikes that have good and natural handling
    BWAAHAHAHAAAAA!!!! I literally bust out laughing at my desk here. Man, is this going to blow up in their faces.
    Winter riding is much less about badassery and much more about bundle-uppery. - malkin

    1995 Kona Cinder Cone commuterFrankenbike/Selle Italia SLR Lady Gel Flow
    2008 white Nakamura Summit Custom mtb/Terry Falcon X
    2000 Schwinn Fastback Comp road bike/Specialized Jett

  6. #6
    Join Date
    May 2013
    Location
    california
    Posts
    1,204
    it's a Czech company and another reason the Czech have so many entries in the ‘Sexist Piggy’ media awards each year…..
    ‘The negative feelings we all have can be addictive…just as the positive…it’s up to
    us to decide which ones we want to choose and feed”… Pema Chodron

  7. #7
    Join Date
    Sep 2006
    Location
    Oslo, Norway
    Posts
    4,083
    Oh my, I just googled those awards (apparently it's a czech campaign) and this ad doesn't even come close to some of the other nominees :|
    Winter riding is much less about badassery and much more about bundle-uppery. - malkin

    1995 Kona Cinder Cone commuterFrankenbike/Selle Italia SLR Lady Gel Flow
    2008 white Nakamura Summit Custom mtb/Terry Falcon X
    2000 Schwinn Fastback Comp road bike/Specialized Jett

  8. #8
    Join Date
    Feb 2005
    Location
    Concord, MA
    Posts
    13,143
    I saw this on FB last night, thanks to She Fly.

    I just laughed. Don't want to get my adrenaline going, you know.
    Even though what they were describing might not be a bad description of the kind of mountain biker I was, that doesn't mean it applies to everyone. Apparently, these jerks don't know the same women I know.
    Thankfully, the males I ride with are super encouraging. Some of them even told me I was competitive .
    2015 Trek Silque SSL
    Specialized Oura

    2011 Guru Praemio
    Specialized Oura

  9. #9
    Join Date
    Jun 2010
    Posts
    6,479
    Wow. And the pictures in the banner show some very laid-back innocent looking women/girls, whatever.
    Last edited by Muirenn; 06-03-2015 at 11:21 AM.
    So long as the wheels are still turning, life is good.

    Battswebb

    Pinarello Quattro~CAADX~ Zurich Lemond
    Specialized Romin Saddles

    Surly Krampus!

  10. #10
    Join Date
    Jul 2012
    Location
    Houston
    Posts
    1,352
    Eye Rolling!
    2012 Jamis Quest Brooks B17 Blue
    2012 Jamis Dakar XC Comp SI Ldy Gel
    2013 Electra Verse

  11. #11
    Jolt is offline Dodging the potholes...
    Join Date
    May 2007
    Location
    Southern Maine
    Posts
    1,677
    Quote Originally Posted by thekarens View Post
    Eye Rolling!
    Yup, pretty much!
    2011 Surly LHT
    1995 Trek 830

  12. #12
    Join Date
    May 2007
    Location
    Utah
    Posts
    548

  13. #13
    Join Date
    Sep 2006
    Location
    Oslo, Norway
    Posts
    4,083
    They've changed the wording now. Quick work, but who wouldn't, in the face of hell hath no fury like a woman scorned on the Internet ;-)
    Winter riding is much less about badassery and much more about bundle-uppery. - malkin

    1995 Kona Cinder Cone commuterFrankenbike/Selle Italia SLR Lady Gel Flow
    2008 white Nakamura Summit Custom mtb/Terry Falcon X
    2000 Schwinn Fastback Comp road bike/Specialized Jett

  14. #14
    Join Date
    Jun 2010
    Posts
    6,479
    I just looked, too. And yep. They've changed it. Wow. An apology would be nice. I do see the point of having a category like the one they now describe, and suspected that was what they originally meant when I read the old ad. But they revealed the company was run by patronizing, misogynistic people--whether they are men or women.
    So long as the wheels are still turning, life is good.

    Battswebb

    Pinarello Quattro~CAADX~ Zurich Lemond
    Specialized Romin Saddles

    Surly Krampus!

  15. #15
    Join Date
    Sep 2006
    Location
    Oslo, Norway
    Posts
    4,083
    They have apologized too, and quite nicely in my opinion. Yes, the new wording is still a bit lame, but really not much worse than I've seen many other places. I'm not expecting a czech firm to go from 1950 to 2015 in the course of two days.
    Winter riding is much less about badassery and much more about bundle-uppery. - malkin

    1995 Kona Cinder Cone commuterFrankenbike/Selle Italia SLR Lady Gel Flow
    2008 white Nakamura Summit Custom mtb/Terry Falcon X
    2000 Schwinn Fastback Comp road bike/Specialized Jett

 

 

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