I just saw the trailer for this movie - Premium Rush - on Urban Velo:

Premium Rush Trailer on YouTube

While I'm all for promoting cycling in the eyes of the masses... I have a bad feeling about this. Just from watching the trailer looks like the main character is pretty much a scofflaw and is careless and reckless while on his bike. I realize if he followed the rules it would be a much less exciting movie, but... all in good fun? I also realize that bike messengers in NYC are supposedly a whole other breed of cyclist.

What say you, ladies?