I'd echo what others have suggested, test riding and research. Be sure that your test ride is on the proper size for you, too. If it's too big or too small, you may be not feeling the love that you might feel on the right size. A good LBS will know this, tho. Also, if it feels not quite right, even if they sized it for you, try the next size up/down if it's available.
3 years ago I bought my first entry level bike, which I don't regret, but I now I do want a better ride, so I'm going with carbon. First bike was a Felt ZW100. Next bike will be a Cannondale Synapse 5.
Geometry varies a lot. I like a more upright ride because of shoulder issues, so I loved the ride on the Synapse. You'll find the right ride for you, and you'll know it.
Now is a good time to buy, as it's the end of the model year for 2011, so you can get a good deal if they have your size.
Last edited by rivergal; 07-29-2011 at 01:32 PM.
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2009 Felt ZW100 (Gone but not forgotten)
2010 C'Dale Synapse 5 Carbon Fem | Koobi Si Classic | "Cinders"