The joys of living in Cincinnati, right?
The reason that I think it does this is:
Look at the elevation profile. All it's doing to calculate the grade of the hill is what you learned to do in jr. high algebra: rise over run. It takes the known height of the hill and then divides it by the distance traveled. So if you double the distance, it will halve that hill grade.
Just my guess. Try clicking the top and bottom of that hill on the map and see what it gives you. That should be a more accurate picture of feet climbed vs. distance traveled.