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  1. #1
    Join Date
    Apr 2007
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    What's the new 'epic'?

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    I recently sent a message to a cycling company telling them I found their use of the word 'epic' as it relates to rides to be pretentious and overused.

    I had completely forgotten about it, didn't really expect an answer. I was sort of just poking a stick at them, you know? Like giving your little sister a wet willy.

    Imagine my surprise to find a response in my mailbox. It made me think and consider the use of the word from various angles. When I finally formulate my answer I'm sure it will be well reasoned and insightful .

    What it comes down to is this- the writer challenged me to come up with a suitable substitute for 'epic'.
    I don't think there is one.
    To me, 'epic' is subjective.

    Is there another word?
    2008 Trek FX 7.2/Terry Cite X
    2009 Jamis Aurora/Brooks B-68
    2010 Trek FX 7.6 WSD/stock bontrager

  2. #2
    Join Date
    Aug 2003
    Location
    Bendemonium
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    9,673
    Quote Originally Posted by Zen View Post
    I was sort of just poking a stick at them, you know?
    Noooo. You? Really?
    Frends know gud humors when dey is hear it. ~ Da Crockydiles of ZZE.

  3. #3
    Join Date
    Apr 2006
    Location
    Kelowna, BC, Canada
    Posts
    2,737
    How about 'awesome'?
    It is never too late to be what you might have been. ~ George Elliot


    My podcast about being a rookie triathlete:Kelownagurl Tris Podcast

  4. #4
    Join Date
    Sep 2007
    Location
    Uncanny Valley
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    I don't think anyone who hasn't spent a semester translating Beowulf, the Iliad, the Odyssey or the Aeneid should be permitted to use the word "epic" at all.

    Just MHO.
    Speed comes from what you put behind you. - Judi Ketteler

  5. #5
    Join Date
    Sep 2007
    Location
    orygun
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    (I nominate Zen to be one of the founding editors of the new magazine for women bikers....) as for synonyms for epic...how about Long or Difficult?
    Last edited by elk; 08-05-2008 at 09:00 PM.
    Discipline is remembering what you want.

  6. #6
    Join Date
    Jan 2006
    Location
    Pacific Northwest
    Posts
    3,436
    Hey, I think we saw this and had exactly the same reaction! Was it a catalog, maybe? Or some kind of marketing publication, anyway, I think. They described several rides all as being "epic" and we kind of rolled our eyes at each other and said, "Boy, that's kind of grandiose, isn't it?"---I guess epic to me implies extraordinary magnitude. I can't remember the specifics anymore about the rides, but they weren't THAT dramatic.
    "My predominant feeling is one of gratitude. I have loved and been loved;I have been given much and I have given something in return...Above all, I have been a sentient being, a thinking animal, on this beautiful planet, and that in itself has been an enormous privilege and an adventure." O. Sacks

  7. #7
    Join Date
    Apr 2007
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    Salsa, you probably did see the same thing.
    It was Rapha and their site says "we welcome your ideas and feedback".
    So...I fed them

    I think the whole thing is testosterone-related.
    2008 Trek FX 7.2/Terry Cite X
    2009 Jamis Aurora/Brooks B-68
    2010 Trek FX 7.6 WSD/stock bontrager

  8. #8
    Join Date
    May 2006
    Location
    Md suburbs of Wash. DC
    Posts
    2,131
    Didn't the use of "epic" originate with mtb'ers? To me, it's like the slang that skateboarders and surfers use, totally serious yet tongue-in-cheek at the same time.
    "How about if we all just try to follow these very simple rules of the road? Drive like the person ahead on the bike is your son/daughter. Ride like the cars are ambulances carrying your loved ones to the emergency room. This should cover everything, unless you are a complete sociopath."
    David Desautels, in a letter to velonews.com

    Random babblings and some stuff to look at.

  9. #9
    Join Date
    Dec 2005
    Location
    around Seattle, WA
    Posts
    3,238
    It was epic, like, you know, totally awesome, dude
    Beth

  10. #10
    Join Date
    Oct 2006
    Posts
    1,057
    The English language is rich with adjectives, but we seem to get stuck in ruts using the hip and trendy adjectives du jour. No different, I suppose, than people who use the f-bomb. Instead of one-size-fits-all it is one-word-describes all. Until the next great word comes along.

    As an aside, we did a bike tour with one of these "wine and dine" companies. The brochure promised 20-60 miles/day so we signed up expecting to do the long option every day. Oh, those were the "epic routes"--were we sure we wanted to do them? Uh....one of the "epic routes" was 40 miles with a 1% gradient down a long, straight road. Besides the fact that few did the route, what made made it "epic"? It was just a nice ride. No beasts were slain. No battles won.

  11. #11
    Join Date
    Sep 2007
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    Uncanny Valley
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    Quote Originally Posted by Thorn View Post
    Besides the fact that few did the route, what made made it "epic"?
    We're still waiting for your ride report in Anglo-Saxon alliterative verse.
    Speed comes from what you put behind you. - Judi Ketteler

  12. #12
    Join Date
    Jul 2007
    Location
    foothills of the Ozarks aka Tornado Alley
    Posts
    4,193
    My mtb is an Epic. I use the word epic and read an article about the epic mtb Great Divide Race. Perhaps it's a popular term in the mtb culture.

  13. #13
    Join Date
    Nov 2006
    Location
    Memphis, TN
    Posts
    996
    I use "epic" to describe the rare ride or race that involves some sort of major drama and/or difficulty that is conquered during the course of the ride/race.

    It's still subjective, though. I don't consider my usual 75 mile Sunday ride to be anywhere close to my idea of "epic," though someone else might based on distance and the hammerfest pace we ride at certain points
    Because not every fast cyclist is a toothpick...

    Brick House Blog

  14. #14
    Join Date
    Apr 2006
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    somewhere between the Red & Rio Grande
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    I consider a ride that challenges my mind, body and determination epic. The seven hours of hills, mountains, flats and heat of the Enchanted Circle last week was EPIC.

    My century last summer in Houston where the average speed was 19 mph and the ride is flat as a pancake, not at all epic. A 60-80 mile roll through the hills near my house, not epic. So, yes it is subjective but most often I would just say challenging.
    Amanda

    2011 Specialized Epic Comp 29er | Specialized Phenom | "Marie Laveau"
    2007 Cannondale Synapse Carbon Road | Selle Italia Lady Gel Flow | "Miranda"


    You don't have to be great to get started, but you do have to get started to be great. -Lee J. Colan

  15. #15
    Join Date
    Mar 2007
    Posts
    390
    Epic: heroic or grand in scale or character. I don't consider even my hardest, worst ever, finished-with-a-migraine ride heroic or grand in either scale or character.

    So what was it? Challenging. Spectacular. (Well, actually not spectacular, which technically should be reserved for the dramatically beautiful or strikingly obvious.) Painful (not what they're looking for, but accurate). Masochistic? Wow, this is turning out to be harder than expected--or maybe I just need more coffee.

 

 

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