Great post Freshwater.
I had a friend whose DW has her birthday on Dec 26th. When they were dating in University, he never had any money at that time of year so he would buy her something small, make her dinner, a movie... All the things already suggested here. But in the summertime, he worked construction and had some cash flow. He started the tradition of Half Birthday. They did a big day with presents etc on June 26th. All of us friends now celebrate this half birthday with her, it's tough to put in the adequate effort into her regular birthday due to timing with the Holidays.
Maybe you could do something like that.
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