Bicycle Brand Personality Survey

[clairewelo]

Hello!

If you have 5 minutes, I'd greatly appreciate your help on a school survey.

We're unaffiliated with the Trek brand; we are students at the University of Wisconsin-Madison. We're seeking to learn more about Trek's perceived brand personality.

https://buswisc.qualtrics.com/SE/?SI...jRU1uSbPLk6ql6

It's quick and fun. Thank you!

[Blueberry]

So is this in addition to the last survey we answered? Or should we pass on this one if we answered that one?

Do you ride? What kinds of bikes do you like?

[Kathi]

Sorry, I don't follow famous personalities and don't know who the women are that you asked to compare the Trek personality.

[goldfinch]

I have no problem with student surveys and think that they are kind of cool. But I just don't think of brands having personalities like people have personalities. Vain? Kindhearted? Meh. I had to give up on the survey because it doesn't fit how I think.

Just a humble opinion from a retired intellectual property lawyer.

[pll]

Bizarre. I quit the survey:

• I do not know any of the people featured with pictures
• I do not personalize brands
• I dislike Trek

Also, I hate surveys that force you give answers. Strictly from a research participation point of view, participants should not be forced to answer questions. Not answering is in itself an answer -- it could mean that the question was phrased poorly.

[snapdragen]

Yeah, that is probably one of the silliest surveys I've ever seen.

[VeganBikeChick]

Yeah, I quit it too. I didn't realize it was a fill-in-the-blanks survey. Multiple choice is much easier.

[shootingstar]

I haven't taken the survey because when I buy a bike I focus on alot of different things first before even looking at the brand name. Bike fit/geometry (huge one for me since I'm short), handlebar positioning, gear ratios (so I can climb steep hills), disc brakes vs. v-brakes, bike weight, etc.

I can only guess why personality branding and purchasing patterns is even being conceived here: there are some folks who buy stuff because a famous movie star/athlete makes it cool for the item they are using/wearing.