Motion is the first thing that attracts the eye... We do some night-riding classes as part of the LAB's commuting curriculum, and one of the first things you notice out on the road is the up-and-down motion of things like pedal reflectors, those little reflective ankle bands, and even reflective highlights on the backs of shoes or tights. Not only do these things help a following motorist to see and detect you, but the peculiar motion helps them recognize you as well --- "that's a bicycle." No matter how "dorky" they may look, pedal reflectors and/or ankle bands are Good Things, and I've gotten zealous about using one or the other, or both. My road bike pedals (SPD-SLs) don't have reflectors, so I'm pretty consistent in keeping a pair of the ankle bands in my tool bag for when I'm out after sunset.
Bright lights are excellent... Amber is actually more visible than red, but the law in all states say that you need a red tail light or reflector. Blinking lights add perceived motion to help attract the eye, but motorists can't judge distance well on a blinky light -- having a solid, steady light or reflector back there will help them judge their distance from you a lot better. I've been using two tail lights recently, one a Planet Bike Superflash for visibility and early detection, then a steady red Cateye light for contract.
...and by the way... remember that a significant percentage of us menfolk are red-green color blind. These folks can see the light, but not exactly the color, and may be a little slower on the recognition cycle...
Those reflective vests like the ones used by highway workers help a lot to make a human form stand out, and help others to recognize "bicycle... person!" more quickly than say, those little reflective highlights on the tail and sleeves of bike jackets.
Lastly, a good headlight that will let you clearly see where you're going, and in return, let others see you coming... I've been running a pair of Cateye EL-320s all summer that have been really good lights to see and be seen by; when the DST changed last week I took advantage of a sale at the LBS and invested in one of those new Light & Motion Stella 200Ns. I really like this light... When I run it in "Ninja Detection Mode" (e.g., "high") it's like having a spotlight pointing out there, and still a little over 5 hours of battery life, or drop it down to "low" and it's like my (backup) Cateye, with around 20 hours of battery. It also operates in flashing mode when I want to be ultra-conservative on battery power (~ 80 to 100 hours on a charge) as well as be ultra-obnoxious with the blinky light...)
Tom



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) that lights up like crazy when someone's headlights hit it.




