Good lights are worth the investment. I was hesitant to spend the $$$ on a rear Dinotte, but since then I've had tons of cyclists/drivers/peds come up to me and remark how visible I am.
Up front, I have a TriNewt and a Dinotte helmet light for good measure.
The Nathan reflectors work well from the side. I'm less confident about the Lightweights tape/reflectors. I did some experimenting in pitch darkness and they are considerably less visible than the Nathans.
EDIT: Nathan also makes Reflex wristcuffs in the above material that is super-reflective (TE doesn't carry them). They are self-wrapping and have no velcro, which is nice as they don't mess up the sleeves on your jerseys. They also make the L.E.D. bands





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