Okay, I did it.

They only have a mailing address, so I wrote an actual letter on real paper (with an envelope, stamps, everyting).

I wrote in French because they are in Switzerland, so I quickly and carelessly translate to English for your enjoyment. Their address is below.

I think the poses where the women are all twisted (not so much the bib ones) make me more angry than the rachitism. Why do men get to stand in neutral positions and women have to stand all weird? *sigh*

Anyway, here it is.


Vancouver, May 20, 2006.

Dear Sir. or Madam,

I hereby want to express my indignation regarding the photographies featuring women's clothing available on your web site assos.com.

Obviously, the models demonstrating your shorts have not been adequately fed to meet the nutritional needs of cyclists their size. Allow me, by the way, to seriously doubt their capacity to go anywhere beyond 20 km on a bike. The pictures of "bib shorts" for ladies (LadyAirblockLL and LadyKnicker RX) are especially troubling because they show the absence of quadriceps in those ladies. I also could mention the ridicoulous, contorted poses imposed to many of your models, only women of course. Totally humiliating.

It is true that most cyclist wish to have a thin body. However, muscular tonus is also required to practice this sport. You certainly would serve your brand better in the eyes and wallets of women cyclists if you presented your products on actual cyclists. This also would allow you to support women's cycling, which is badly in need of sponsors.

Sincerely,

Brigitte Gemme


Their address is:
Assos SA
6854 San Pietro di Stabio
Switzerland