Since it took lots of negative reactions to sense that objectifying women is unacceptable I’d say their marketing people are way behind the learning curve about sexist ads. Blocking people on Facebook who criticized it/them also diminishes the apology. In reading their Facebook apology and the comments you can see the consequences of that and little of the real social media reaction to the original post.…..and that bike looks too big for her anyway, which would make the photo session and final photo even more egregious. hopefully the social media reactions to a few of these instances lately will give bicycling marketing people something to really be aware of.
Now an ad with a photo of khg riding her Colnago up Passo delle Erbe would earn raves from me.....
Last edited by rebeccaC; 10-28-2015 at 12:13 PM.
‘The negative feelings we all have can be addictive…just as the positive…it’s up to
us to decide which ones we want to choose and feed”… Pema Chodron