There is so much stupidity in this piece one hardly knows where to begin with the snark. The author attributes a lot of power to clothing and gear in general.

"Not only does that protective gear imply that cycling is inherently dangerous and complicated (actively discouraging the average by-stander from giving it a try), it also leads to risk compensation, causing the wearer to ride faster and more recklessly than they otherwise would.

In choosing style over speed, and elegance over exertion, you are a completely predictable vehicle on the road, travelling at a jogging pace, yielding to pedestrians and cars, and following all traffic laws."

How is riding "faster and more recklessly" risk compensation?

I usually chuckle at articles like this but this one deserves an award of some sort.