Help needed

[Eden]

What do you suppose it says about me that I had to look up what a peplum is to even know if it would be desirable on cycling gear...... ( not that it matters, as I am also too old)

[tulip]

First lesson in marketing: know your audience.

[ny biker]

Well, if they're college students, I wouldn't expect them to be experts in market research. That's why they're learning about it in school.

A good take-away from this would be to use loose parameters for the research and let the results determine the market demographics, rather than defining the demographics before doing the research.

[PamNY]

What do you suppose it says about me that I had to look up what a peplum is to even know if it would be desirable on cycling gear...... ( not that it matters, as I am also too old)

I had to look up "peplum" too.

As NYbiker said, it's a class. They aren't experts; they are learning.

[tulip]

I know what a peplum is, and yes I would consider a garment with one. However, I did not take the survey since I'm over 40.

Here's a great commuting cycling rainjacket that I saw in London in June: http://www.ananichoola.co.uk/syr/cr-13-2401/

I didn't buy it, but I almost did.

Hopefully the student read these responses and learned from them.

[shootingstar]

I didn't take the survey --I suspect I'm even older than tulip.

I've sewed 1-2 tops (non-cycling) with a slight pepulum.

For a cycling jacket, for myself, I wouldn't buy a jacket with a peplum because I just don't want air blowing up the back of me while cycling at a moderate clip. A cycling jacket is meant (to me) to be practical.

But yes, I would wear a peplum for fashion on a non-cycling jacket.

I think peplum's are an awkward garment cut because not all women would feel comfortable with a peplum, depending on whether or not they are happy with their body shape.

[Crankin]

I like peplums, but they have to be cut a certain way, without too much flair and poofiness. I had a "fancier" dress, I bought, maybe 25 years ago, when I still lived in AZ. It was pink, silky material, with a brocade pattern and a peplum. I had that dress for at least ten years. My younger son always would beg me to "wear the pink dress," as he liked to flick and bounce the peplum!