Help needed

**coloradostate** · 09-30-2013, 03:46 PM

Hi, I am apart of a product development apparel class at Colorado State University and we are creating a custom cycling apparel line. If you are between the ages of 18-40 and would be willing to take a short survey (20 ?s) we would appreciate your help!

https://qtrial.qualtrics.com/SE/?SID=SV_3aS0dpF4t9WDsln

**tulip** · 10-01-2013, 01:23 PM

What's with the age limits?

**Catrin** · 10-01-2013, 01:26 PM

I was wondering the same thing!

**nuliajuk** · 10-01-2013, 05:39 PM

My first question as well. I'm 55 and know quite a few avid cyclists who are well into their 70s.

**Crankin** · 10-01-2013, 05:53 PM

Me, too.
Maybe college students don't get this.

**nuliajuk** · 10-02-2013, 05:31 AM

I had a quick look at the survey and found it poorly laid out. It left out a lot of categories of cyclist when asking people what sort they were. And the obsession with fashion does suggest that this was created by college student/s who don't actually know many people who ride bikes.

**Skippyak** · 10-02-2013, 07:37 AM

Cycling is an expensive hobby and most cyclists with any cash to spend are probably over 40 LOL. Think less about fashion and more like spanx and you are tawking. I spend more on cycling and fitness clothing than I do on my regular wardrobe though.

**Irulan** · 10-02-2013, 08:42 AM

Hit and run posters , why pay any attention to them at all?

**ridebikeme** · 10-02-2013, 12:21 PM

WOW! I'm glad that I'm not the only one that is perturbed by the age limits! I guess it's a good thing that the bike industry doesn't have the same parameters HA! Truthfully, who cares how old you are ?

**OakLeaf** · 10-02-2013, 03:12 PM

I thought the target demographic for pretty much everything actually ended a little bit younger, like early 30s, though. So it made sense to me for a marketing class. Not that I would bother with the hit-and-run poster even if I were 15 years younger, like Irulan said.

**Eden** · 10-02-2013, 03:50 PM

What do you suppose it says about me that I had to look up what a peplum is to even know if it would be desirable on cycling gear...... ( not that it matters, as I am also too old)

**tulip** · 10-02-2013, 08:07 PM

First lesson in marketing: know your audience.

**ny biker** · 10-02-2013, 08:13 PM

Well, if they're college students, I wouldn't expect them to be experts in market research. That's why they're learning about it in school.

A good take-away from this would be to use loose parameters for the research and let the results determine the market demographics, rather than defining the demographics before doing the research.

**PamNY** · 10-03-2013, 05:40 AM

Originally Posted by Eden

What do you suppose it says about me that I had to look up what a peplum is to even know if it would be desirable on cycling gear...... ( not that it matters, as I am also too old)

I had to look up "peplum" too.

As NYbiker said, it's a class. They aren't experts; they are learning.

**tulip** · 10-04-2013, 11:35 AM

I know what a peplum is, and yes I would consider a garment with one. However, I did not take the survey since I'm over 40.

Here's a great commuting cycling rainjacket that I saw in London in June: http://www.ananichoola.co.uk/syr/cr-13-2401/

I didn't buy it, but I almost did.

Hopefully the student read these responses and learned from them.

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