Niteline did a little blurb on this. Chevy is *saying* that gosh, this is all just wonderful attention and the don't mind the negative ones at all. We'll just see whether anybody runs something like this again. Of course, they're probably calculating just exactly how much "bad traffic" vs. "blindly lapping up marketing traffic" there is... so it would be a good idea to play these a *lot* lest they decide we're insignificant.
There were some pretty powerful ones with an environmental twist... that desert dune scene with "global warming" themes sends a powerful message. One of 'em was reminiscent of "whose garden was this" - "Daddy, show me the pictures again, when there used to be nature..."