If you could own your own bike shop...

[shootingstar]

There would be refurbished used bikes along with new ones, and lots of accessories to make bikes more useful for everyday transportation--racks, panniers, trailers, fenders, lights etc.

This would work, especially if the bike store rented some bikes. Then they could sell off the bikes in the fall at a steep discount.

I second the idea that for women, carry some non-cycling clothing in the store, but made with technical fabrics for sweat-wicking/comfort, etc. For example: For cycling short distances, for a lot of women I am certain it is NOT necessary to wear a skort that has padded shorts. I mean how else do women in the Netherlands and Denmark cycle for transportation: in cycling padded shorts?? Come on...

So carry some running skorts in a women's bike apparel section. Why not? As for non-cycling jerseys, at least tops with a pocket for keys. I mean seriously I need my key fob to get into communal bike cage at work, to get into underground parking garage at home...