Why do organic plums taste so good?

[Becky]

Yeah, we pay for it because we can, but that certainly hasn't always been the case and I totally get that. In fact, in many ways I feel like it is my duty to pay for it precisely because we are in a situation where it's possible for us. I want the healthier, more humane, local, fresher, better for the environment, whatever stuff for my body, but I also want to support the people who are producing it because I know that not everyone can.

Where's that "Like" button?