But it is better than how cows are handled for "regular" milk. As a society we've gone towards everything quick, cheap and mass produced. It's going to be hard to turn that around. Most people aren't going to want to pay to have animals treated more humanely and to have less "crap" in their food.

I pay $3.39 for as gal. of "regular" 2% milk at my grocery store. OV is $3.99 for a half gal. We can afford the extra $6.00 - $10.00 a week to get something that is more natural. But I bet most Americans would say it's a waste of money or question why it's more expensive.

Veronica