pardon the highjack, but somewhere somewhere I came across a really funny web site dedicated to clothing ads from the 70s, underwear and all. I can't for the life of me remember the name, but the photos and the captions were hilarious. Anyway - this was before photoshopping and airbrushing, and boy did the underwear pics show it

Stray hairs, bumps, bulges, the lot. It was quite an eye-opener.
eta: Oh, but I found it:
http://plaidstallions.com/fashion.html
There's a lingerie section there somewhere, which may not be totally SFW.
eta 2: yup, obviously guys get airbrushed and styled a bit more these days too...
http://plaidstallions.blogspot.no/20...ye-summer.html