A fitting (not sizing) will cost in the neighborhood of $100-$250. Some shops charge for everything they do. One shop here charges $80 for cleat alignment.
The cost of going to a fit school for training is not inexpensive. The shop, or fitter has to recoup their expenses so they will not offer the service to everyone who walks in the door, especially if the bike was not bought from their shop.
My fitter will make changes on my Serotta for free, I bought the bike from him, but charges me a nominal fee to work on the bikes that I didn't buy from him.
Many shops will include a fitting if you buy a bike from them that is over a certain price range.
Shops often will make saddle adjustments, etc. but that is not a fitting.
Here's tons of information from the Master bike fitters Association http://masterbikefitters.com/how-to-buy-a-new-bike



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