Other than alleviating some problems at registration, how would technology improve things? I think the Cinderella, like many Bay Area rides, has just gotten too popular for its own good in recent years. Having only the one course on Cinderella, yet 2000+ riders, also makes the ride seem more crowded than other events, which often have multiple route options. Then of course Cinderella does specifically attract and invite new riders. But it is nice to see how much women's cycling has taken off over the decade or so that I've been riding.

I'm not doing the ride this year, but I think the Valley Spokesmen do a great job, and a great "service" to the cycling community, in continuing to put the ride on.