My LBS removed it immediately without asking once I paid for the bike. I think they are so used to roadies asking for it to be taken off, they just do it to save time.

Took the bike home, and my bike nerd friend went to work removing all the stickers, spoke reflectors and front reflector.

Went in for a mega bike re-fit a few months ago, and my bike fitter mumbled something about 'looking like a noob' as snatched the rear reflector off as well.

I asked if this was a bad idea and he noted that the reflector was blocked by my seat pack anyway and I already attach blinky LED lights to the front and back of my bike when I need them (they live in my seat pack at all times).

All these people dedicated to keeping me from looking like a bike dork, and yet they do this while wearing the tackiest racing kit designs I have ever seen.