Well, I respectfully, disagree on the whole. I have never had bad customer service from them, although I don't think I've made any returns since they changed hands. Once, they shipped me half of another woman's order with mine and it got cleared up pronto.
I like their gear because 1) it fits 2) they have 98% of their stuff in x-small 3)no elastic in 95% of the jerseys 4) I can get a really nice jersey for under $100.00. It seems like all the other ones I like are $120.00.

I like the regular Bellas and have been wearing them since they came out. Plus, I *like* the cute "apres sport" clothes and regular clothes they carry. I haven't bought a lot of them, but they have clothes that fit me. When I wrote Title 9 a letter asking them why they didn't carry petite sized pants and x-small tops, they responded with a form letter. Thus, I buy from Athleta, because they continually respond to the needs of people who fall outside the bell curve in terms of size, at all ends of the size spectrum.
I have tried to like Shebeest (jerseys are huge on me. didn't used to be), LG (the x-smalls came ah, down to my knees), and PI (they don't even make things in my size). I like Sugoi products and a couple of other brands that make more generic athletic stuff, like Mountain Hardware.
I do buy stuff from TE on occasion, but it tends to be from the sales, or for hiking/running.