Very important to me, I refused to get a Trek Fuel last year because it was a sandy beige and rootbeer. The bike looked like my Pawpaw's 1984 Oldsmobile to me. I was so lucky that the Gary Fisher with sparkly black paint and a slight bit of pink was the best fitting bike of my life and it is a show stopper. Seriously, I haven't seen another one in Texas and even the wrenches at the shop flip over the bike. They didn't stock the bike, so there aren't any that come into the shop. I love that it is mass produced but really unique because it is a higher end bike most shops chose not to stock. And I don't even like pink that much!
Of course after discovering that a bike that fits like a glove is way more fun to ride, I will concede my next bike will be bought 100% on fit so hopefully I will be able to go custom. I love to mountain bike 10x more than road riding, but I didn't until I got a bike that fit. My road bike is not a great fit and thus my love of the road has fallen immensely.
Amanda
2011 Specialized Epic Comp 29er | Specialized Phenom | "Marie Laveau"
2007 Cannondale Synapse Carbon Road | Selle Italia Lady Gel Flow | "Miranda"
You don't have to be great to get started, but you do have to get started to be great. -Lee J. Colan