what's wrong with this picture?

[Psycler]

As much play as this item has gotten, I'm surprised it's still there on eBay. No doubt Lance's IP people are all over it and it'll be taken down by Monday.

Unauthorized use of his image aside, Lance shills beer for real. So....

Ahhh.. But remember, it is "lite" beer.

[ny biker]

Ahhh.. But remember, it is "lite" beer.

Beer isn't a known carcinogen...

[OakLeaf]

Beer isn't a known carcinogen...

Actually it is (alcohol, that is).

It's not nearly as addictive as tobacco, is the main difference.

But as others point out, this is a "cigarette case," which can be used for other things, not a cigarette. Lance hawks BEER, not coolers or coozies. Just one of the many reasons I'm not a Lance fan...