1. More zipped pockets. (Everywhere - jerseys, vests, jackets, knickers, shorts)
2. More neon/high-viz stuff (tops, jackets, helmet covers, gloves, etc.)
3. More summerweight wool jerseys, made for a women's figure, that are also affordable. (Smartwool has made some attempts in that direction.)

I guess Shebeest is my fav cycling-specific company. They make stuff that fits a women's body well. And they offer a lot of choice - lots of color/pattern choices; different lengths of cycling pants; etc.

A lot of the other cycling co's (like Pearl Izumi) don't really seem to make stuff that fits women. It's made for men and then they slap a women's label on it.

And some of the women-specific companies are just too pink or too flowery for me. Sheila Moon comes to mind.

Shebeest stuff is PRACTICAL.