This is a really interesting thread. I have enjoyed reading it.

I have to say I agree with most of the comments on why younger folks, and I do think it also extrapolates to folks not in their 20s, don't ride.

I want to add modeling though. I think there are probably just not enough good models for women and riding. I know I didn't have ANY women in my life who rode a bike. I still don't personally know any other women who ride. I also think it isn't high profile enough. On the "Family Feud" thread, I had to really think to come up with a name of a famous woman cyclist, and even when I thought of someone, I wasn't sure I wasn't making it up.

One of the reasons I think biking is so much fun, is that I feel so free on a bike. My mountain bike, and my road bike, just infuse me with an emotion or sense of flying and being free. The WEEEEEEEEEEE factor keeps me coming back. It just plain feels good to ride. The fitness is certainly a bonus, but mostly I feel like I need to be fit to enjoy riding my bike. Not the other way around. I don't give a fig about helmet hair - well maybe I give a raisin, but certainly not a fig!