Thanks so much for your replies!
I know, it's such a broad area to research, and - like you've said - there will be different reasons for different individuals, etc. The money issue definitely seems to be an important factor for the age group I'm looking at though.
On a slightly different note - as people who cycle regularly and enjoy the sport; what do you like best about it? What aspects of cycling would you promote in order to encourage young females to participate more? In my earlier research, I found that health and body is a very prominent issue with females aged 20-25, and so was hoping to use that as a possible direction perhaps....
Thanks again for all your help by the way
Cassie x




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If our dorm room door was open, people would stop in and ask what kind of bike it was...mountain bikes were so rare back then!
