The final assignment has not been given to us in full yet - we've been set the research part first, before the actual design side kicks in (which I think is a bit silly; as our research may end up not being particularly relevant!)

But the assignment is "something to do with" encouraging participation in a sport. We will have to produce a digital outcome - so, for example, something online, for the iphone, etc. Hence my research into reasons why females of that age don't cycle; so I can then attempt to tackle these areas in order to encourage participation.

Personally, I only cycle on an occasional basis - this is because I'm at university and a bike won't fit in the student house/would most likely get stolen if i left it outside! When I'm home though I try to cycle during the summer, but only on a very casual basis. I must admit - helmet hair is an issue! - as well as lack of free time for me.