You're pretty much constrained by if/where the manufactured put cable stops on the frame. Since cables inside housing produce friction, running bare wires along the frame reduces friction, plus makes is easier to regrease the cables inside the housing periodically. Hydraulic disk brakes will always look like they have housing all the way, but that's a hydraulic line which must be continuous, not a wire in housing.
Oil is good, grease is better.
2007 Peter Mooney w/S&S couplers/Terry Butterfly
1993 Bridgestone MB-3/Avocet O2 Air 40W
1980 Columbus Frame with 1970 Campy parts
1954 Raleigh 3-speed/Brooks B72