I use Dove tinted moisturiser with SPF 12+. I think because it is a moisturiser it sinks in better.

And even though it is a low SPF I have never been burned- even with one application, and riding all day for 180km, my arms got burned but not my face. And NZ has no ozone layer so you do burn in 5 minutes flat. It doesn't run into my eyes as well.