This is project to encourage girls and young women 10-25 yrs. from Darlington U.K. and Bremen, Germany, to cycle more regularily.

http://www.bikebeauty.org/english/project-description/ A bit hard to read that font.

Anyway, amazing that the project coordinators are lumping such a wide disparity of ages into this project. Would think that slightly different tactics need to be used for different age groups, etc. to get gals cycling more often.