It's really irrational, but when I buy non-wool LS and SS t-shirts and jackets when there are equally good wool items out there I feel guilty. I have to wash the non-wool stuff more, but that's not really why I feel guilty. I feel like I'm cheating on wool! I think to myself, if I buy this $40 synthetic wicking t-shirt, that's $40 less I can spend on wool! What's wrong with me?!?!?