I've found a LOT of store brands that are good. I've been buying them off and on since I lived in Florida (then NC and now OR) - so the names of the stores and the items would be way too long to list here. In general, I've found that most store brand items from Publix, Lowes Foods, Harris Teeter and Safeway are good (particularly their 'natural' 'organic' or 'premier' items. I'd also like to give a special mention to Publix's bakery. Their cakes are fan-freaking-tastic. I only wish I'd used them for my wedding cake instead of using the fancy-schmancy pastry chef at the hotel.

The only two things I refuse to buy generic are birth control pills and diet Coke. And the items that I'll never buy name brand? Aluminum foil, pain relievers, trash bags & sugar.

Buyer beware though - there are times when the generic/store brand is not cheaper than the name brands. Make sure to compare the unit price before you buy.