Here in my area we have HEB for groceries and I find most of their brands just as good. Exceptions: Ranch Style beans (YUCK to theirs), their yogurt and Raisin Bran Crunch. I actually like their Frosted Mini Wheats and Cheerios better and their Creamy Creations Ice Cream is really good. The ice cream is no Blue Bell but then again not much can compare to the little creamery in Brenham. We also use Nature's Own Bread over the HEB brand but their Bake Shop stuff is good, just not the plan old loaf.

I usually try the store brand at least once and most of our canned goods will be their brand.