The same thing you do when someone asks how much you weigh or how old you are--LIE! My sister is antique dealer--the side perk is she never has to pay retail for anything. They pick up everything they could possibly need while they are at estate sales--their bikes, soap, clothes (new designer labels, with tags still attached), lawn mowers, kitchen appliances. So when my husband and I took up cycling again last summer we went and upgraded our bikes (they were both about 8 years old). I got a mid-level Trek hybrid and dh got a nice Trek street bike. When we met my sister and her dh for a bike ride, she got excited and asked how much--I lied, $400 and it was buy one get one free (giggle, giggle). She believed me! She had no concept what a new bike cost!