Bikesnob NYC recently had some fun with the Rapha copy.
Personally, I think Rapha makes some beautiful things... Not only am I perilously tempted by the jerseys even though I don't like wool, I am seduced by the $45 cycling cap, the $15 dollar, 500ml bottles (currently happily using 24 oz bottles with LBS logo, maybe $5.99 each?)... And I am actually taken in by the copy...
But at the same time, Rapha doesn't exactly conjure up "testosterone" for me...



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